Reliance Mutual encourages greater contact

Reliance Mutual Insurance Society Limited (Reliance Mutual) has completely revamped its website to give it a modern feel, provide greater and clearer information to members and IFAs, and encourage valuable member feedback from a specially designed customer survey.

Mark Goodale, Reliance Mutual’s Chief Executive said, “The website development is just one part of the quiet evolution of Reliance Mutual into being seen as a more modern organisation actively seeking to keep in touch with our members, partners and IFAs by using up to date methods of communication. We are also trying to make it easier for people to find out about us, our products and services.

“Much of the information on the site is similar to our previous website, but there are significant improvements in the accessibility of the information as well as greater opportunities to get in touch with us. We have also added more detailed information on the products we offer.”

As part of Reliance Mutual’s commitment to communication Goodale will also be providing a regular blog giving his comments on what is going on in Financial Services and how it affects both Reliance Mutual and its members.

Commenting on Reliance Mutual’s new website, Janet Cassettari from RE12, specialist annuity service provider said, “Easier to use and some interesting additions such as the CEO blog.  Also a useful communication tool for specific annuity plans going forward.”  Paul Estep from IT specialist ExTech said, “Thoughtful design, informative, well structured and easily navigable.”  And Sean Killian from internet CRM provider salesforce.com said, “I see the company has embraced Web 2.0 technology with your CEOs blog and also the customer portal, the site looks great”.

Last Edited: July 16, 2009